Run your own numbers. Thirty seconds.
How many customers a website needs to bring in to pay for itself, and what the calls nobody picks up are costing you a month. Plain arithmetic on what you type, then a free preview if you want one.
This is arithmetic on your numbers, nothing more. Change a slider and the answer changes. I don't have a study that says what you miss; you do.
Or just call or text (814) 693-5028.
Break-even is the site's price divided by what one customer is worth to you, rounded up. A $500 site and a $40 haircut means 13 haircuts, ever. The care plan is $200 a year, so that's another 5 a year if you add it.
Missed calls is calls a day, times days a week, times 52 over 12 for a month, times the share that go unanswered, times the share of those that would have become a job, times what a job is worth. Every one of those is your number. Never Miss a Call is $500 to set up and $50 a month, and the page tells you when it wouldn't pay for itself.